Call (515)663-2222 to Schedule Your Appointment!

Pure Bridal delivers an elegant and refined collection of wedding gowns, bridesmaids dresses, mothers gowns, and flower girl dresses to brides in Iowa.

Being a full-service boutique, we try to make dressing your entire bridal party easier. By offering tuxedo rentals, jewelry, accessories, shoes, undergarments, and almost all of your formal attire needs, we are  your one-stop bridal shop!

Our well-edited collections cater to a stylish, unique  and pinterest-addicted bride.  Pure Bridal invites you to come to Ames to experience our fresh approach to the bridal industry while shopping for your dream bridal gown and fashion forward accessories.

We have collections that are exclusive to our shop within the region, as well as popular designers, including Casablanca, Kitty Chen Couture, Mori Lee, Allure Bridals, and Stella York. Congratulations on your engagement… now come play dress up!

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~Special Promotions~

Check out our Event page for more special promotions!

Please be patient while our website is being updated ~ Thank you!

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Look Great On Your Perfect Day

Don't suffer on your wedding day because of your dress. Our selection Is unbeatable and you will look beautiful and feel great! Experience Our Promise For Yourself!

Best Customer Service Around!

You will have so much fun finding your perfect dress you will wish you could come back! You can! Share our Pure Bridal secret with your friends and come back to relive your amazing experience again!