Call (515)663-2222 to Schedule Your Visit

306 S. 16th Street, Ames, Iowa 50010

Jewelry, Headpiece and Lace Wedding Gown available at Pure Bridal. Photography by C7Studios. Hair by Rainee Thomas. Makeup by Kati Douglas.


Pure Bridal delivers an elegant and refined collection of wedding gowns, bridesmaid dresses, mothers gowns, and flower girl dresses to brides in Iowa.

Best known for our outstanding customer service, trend setting styles, and generous array of samples ranging from size 2-32, Pure Bridal in Ames, Iowa makes “saying yes to the dress” a memorable, effortless experience. From boho to classic elegance, country to couture, Pure Bridal’s unique collection of wedding gowns is second to none. To see their collection of over 350 wedding gowns by 12 different bridal designers, call today to set up your appointment!

Being a full-service boutique, we make dressing your entire bridal party easy. By offering  jewelry, accessories, shoes, and undergarments, we are  your one-stop bridal shop. After your wedding, we also offer wedding gown preservation kits to keep your dress looking beautiful for generations.

Our well-edited collections cater to a stylish, unique  and pinterest-addicted bride.  Pure Bridal invites you to come to Ames to experience our fresh approach to the bridal industry while shopping for your dream bridal gown and fashion forward accessories.

We have collections that are exclusive to our shop within the region, as well as popular designers, including Essense of Australia, Mori Lee, Julietta Plus Size by Mori Lee,  Allure Bridals, and Stella York. Congratulations on your engagement… now come play dress up!

Find Us On Facebook

Why "like" Pure Bridal on Facebook? Not only do Pure Bridal's Facebook Followers receive exclusive promotions, but you get sneak peaks of upcoming collections and can opt to receive updates when your favorite styles arrive. Find Us On Facebook»

Read Our Reviews

Read all of our Wedding Gowns Reviews at Weddings, Wedding Cakes,  Wedding Planning, Wedding Checklists, Free Wedding Websites, Wedding Dresses, Wedding Ideas & more
Learn More»

Share Your Experience

We strive to give each customer the experience they deserve by offering an excellent collection of styles paired with unprecedented service. By doing so, Pure Bridal has been given the prestigious award of "The Knot Best Of Weddings 2013", an honor given to businesses who have received the highest reviews by their customers. If you've enjoyed your experience at Pure Bridal and wish to share it, please leave us a review on TheKnot.Com! Leave Us A Review»
Copyright © Dandelion by Pexeto