About Us

Call (515)663-2222 to Schedule Your Visit

306 S. 16th Street, Ames, Iowa 50010


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At Pure Bridal, it is our belief that all brides deserve an enjoyable, one-on-one experience when shopping for their dream wedding gown. To achieve this, we do things a little different in Ames, Iowa. From our relaxed environment, stunning variety of styles (black tie to boho, country to couture), and wide array of sample sizes (2-34), to our award winning customer service, we pride ourselves on being the hidden gem in the heartland.  By working closely with the top designers in the bridal industry, as well as exclusive, independent design houses from around the world, our brides are often in awe over our pinterest worthy collection of gowns, ranging from $600-$3500. In following our belief that all brides should be treated equally, it has also become our standard to carry all sizes equally; with half of our collection being plus size wedding gowns (size 18-34) and over 125 petite options (size 2-6).

To allow us to give our brides the experience they deserve, appointments are required at Pure Bridal.  With over 500 wedding gowns and thousands of options for accessories (bridal jewelry, headpieces, wedding shoes, veils, garters, crinolines and supportive undergarments), our knowledgeable stylists play a crucial role during your visit. As your bridal specialist listens to your preferences, likes and dislikes, they’ll become your personal ‘search filter’, sifting though the “No’s” until you’ve found your “Yes!”. 

When you’re ready see the collection in person and become a #PureBridalBride, we invite you to come visit Ames and experience our fresh approach to the bridal industry.

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